October 20, 2019

Cloud Computing

It’s hard to overstate the impact of cloud computing. In just a few short years, it has morphed from an intriguing technological option to an essential element of digital transformation. But just because “the cloud” has become a part of everyday conversation doesn’t mean everyone understands it well. RSTCA has worked with nearly 200 companies, across many industries, to integrate cloud opportunities into product development and go-to-market strategies, M&A opportunities, investment decisions, and more. We work with established and next-generation technology companies on cloud strategies that will propel their own growth and help their clients succeed; with financial sponsors who must determine the impact of cloud on current or potential investments; and with CIOs and CTOs who are leveraging the cloud to enhance the way IT services are delivered. Our broad expertise ensures that, whatever promise cloud may hold for you, we can help you maximize its potential.

What We Do

A wealth of client experience combined with proprietary market research, unmatched access to C-suite leaders, and hundreds of dialogues with key players in the technology/cloud ecosystem informs our unique perspective on cloud. As a result, we have a clear vison of where cloud is going over the next five years, and what that means for companies that provide cloud solutions and enabling technologies.

What will demand look like as late adopters come off the sidelines, and how are their needs different from current cloud users? Whether, when and how will customers replatform mission-critical workloads and leverage cloud to fundamentally reimagine how work gets done? What are the biggest barriers to cloud adoption, and how can providers help customers address them? These are just some of the questions we’re ready to help you answer.

Our global team of cloud experts can help you understand why demand for cloud services has outpaced most analysts’ projections, what “hybrid IT” really means to customers, which companies are poised to win, and which trends will exert the strongest impact on various sectors within the cloud ecosystem.

Our network of CIOs, CTOs, VC and PE investors, combined with a number of invaluable technology parnerships, gives us unrivaled visibility into where the market is and where it is headed.  For example, RSTCA has partnered with TSO Logic, a provider of data and analytics that helps companies determine the cost of running workloads in a range of cloud and noncloud environments, to inform our view on which workloads are worth migrating and which are not. And we can show you how to incorporate the full capabilities of cloud to boost the performance of your IT function, potentially as part of an ambitious IT transformation.

Given that the cloud market drove approximately 80% of all related worldwide IT market growth from 2013 to 2017, and that cloud is expected to grow at 20% to 25% per year through 2021, the stakes are high. To win in an increasingly cloud-centric world, you need a partner that combines data-driven insights with a keen understanding of how cloud adoption affects organizational structures, market outlooks, product development, M&A possibilities, and operations from the back office to the front lines.

Our expertise in cloud spans virtually all industries and geographies, and we have collaborated closely with our clients to assess the impact and opportunities of cloud computing from every conceivable vantage point. To cite just a few examples, we have helped companies:

  • Analyze user adoption trends
  • Understand how cloud adoption and growth potential varies by market segment
  • Assess which factors are influencing migration strategies across the full spectrum of cloud options
  • Explore user awareness of and views on major cloud vendors, and which factors influence vendor selection and conversion rates
  • Develop strategies for optimizing containers and serverless computing, two emerging trends that will exert a major impact on cloud computing
  • Understand how cloud is altering channel strategies, margins, and opportunities